Archive for the '204' Category
10 8th, 2008
We all know how expensive PPC campaigns could be on search engines, knowing that the travel industry is one of the biggest advertising revenue generator for Google or Yahoo.
An independant hotel - the Fenbridge Hotel in Gatwick Airport - has decided to bid on the simple word "hotels" on Google. I can’t imagine how much this is going to cost him. Also why would you click on the link? If people just type "hotels" on search engines, they probably want to find more than one hotel.
I remember that the cost per click on "hotels" is around £1.5 these days
. Ouch !!!
Source: Guillaume Thevenot
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