Tourism World

Press Release - The best way to relax when travelling? Cuddle up and watch a movie!

When it comes to
chilling out, research shows in-room entertainment is the most relaxing activity
to undertake in a hotel room, with 71% of guests rating it higher than a
restaurant meal or a luxurious bubble bath. 

Not only is switching on
the TV considered the best way to unwind– but it is also deemed to be the
biggest away-from-home indulgence,  with 34% of those surveyed saying watching a
movie in bed in a hotel is the thing we most enjoy as we can’t or don’t do it at
home.

When watching movies,
there is no better place than the comfort of our hotel beds.  We are a nation of
snugglers, with 38% of respondents choosing to curl up under the duvet.  More
than a quarter of respondents climb on top of the bed to enjoy our viewing – and
14% of us enjoy eating our way through the film.   

These findings come from
a report recently commissioned by Filmbank - the leading distributor of Hollywood movies to the hotel industry - and Opinions takes a look at the hotel room habits of business and  leisure travellers (1).

45% of guests are
technology “snobs” – with the quality of the TV and entertainment system having
a direct link to our impression of the hotel room, third only after the quality
of the bed linen and the bathroom goodies.  And 37% of techno-savvy respondents
say access to the latest programming and in-room entertainment are key drivers
when booking a hotel in the first place!

In fact, 35% of leisure
travellers said that they would like to watch the very latest cinema releases in
their hotel room.  However, 79% of leisure hotel guests don’t realise that many
hotels provide “early window” movies (i.e. movies screened after their cinema
release but before they are released on DVD or on pay-TV).   After the cinema a
hotel is the next place to see blockbusters like the Dark Knight or Quantum of
Solace.

The research has also
revealed that although we are a nation of movie lovers with 90% of us watch
movies in everyday life, the way we watch movies is changing.  A third of us now
expect our hotel-room movie watching experience to emulate our at home one –
with guests expecting to be able to stop and start movies.

Luckily, many hotels now
offer dip-in TV, so movies can be paused, rewound and picked up again as and
when it’s wanted – often from the comfort of the hotel room bed.

(1) Research carried out by Filmbank Distribution Limited and Opinion Matters in
October 2008.  Sample size - 2920.

Source: Guillaume Thevenot